”מנהל פיתוח מנהלים“
אלעד טרי
מנהל פיתוח מנהלים
About Muhni
Israel's LargestMortgage Advisory Network.
Dozens of offices, dozens of advisors, and advanced technology connecting the network with Israel’s leading banks-all working together to help you secure the mortgage that best fits your needs.
50+
Advisors
40+
Offices
30
Years of experience
Our story
Muhni was born from a simple frustration: too many people were facing one of the most important financial decisions of their lives - their mortgage - without expert guidance, while navigating complex banks and a constantly changing market. We believed there had to be a better way. By bringing together the knowledge, technology, professional relationships, and experience of an entire network, we could give clients clearer, more professional advice and help them make better financial decisions. That belief became Muhni. Today, after years of growth, Muhni brings together dozens of independently operated offices and dozens of mortgage advisors across Israel. Every advisor is supported by shared systems, professional expertise, technology, and the strength of a nationwide network-so every client has far more than one advisor standing behind them. And we’re only getting started.
Meet the People Leading the Muhni Network.
Nitzan Raskin
CEO
Ten years in the mortgage industry taught me one thing: independent advisors rarely lack professional knowledge — they lack the support of a system built around them. I created Muhni to be the network I would have wanted behind me on my first day: one that provides a trusted brand, shared expertise, technology, and industry relationships, while still giving you the freedom to build and run a business of your own.
Amir Lazar
Chairman
I spent 28 years in the banking industry in senior management roles, including Regional Commercial Manager and National Mortgage Manager. That experience gave me a deep understanding of how banks think, evaluate, and make decisions—insight that takes years to develop and becomes available to you from the moment you join the Muhni network.
Oshri Kirschenfeld
VP
I connect every part of the network—operations, training, technology, and marketing. My role is to make sure you never have to chase answers or coordinate between departments. One call gives you access to everything the Muhni network has to offer.
The People Who KeepEverything Running.
”I help you generate new revenue opportunities beyond the mortgage itself.“
Yaki Abramov
Head of Real Estate & Finance
”I make sure the network’s collective knowledge reaches you and your team—clearly, practically, and ready to use.“
Regina Goldstein
Head of Business Development & Training
”The brand I build gives you credibility in every meeting—before you even say a word.“
Gil Li-Ran
VP Marketing
”Every tool I build is designed to save you hours of manual work—so you can spend more time serving your clients.“
Meni Avitan
CTO
”From our first conversation to the day your office opens, I’m with you every step of the way.“
Daniela Avigdor
Head of Growth & Recruitment, Franchise Sales
”I help you identify and unlock the strongest growth opportunities for your business.“
Roy Avdor
National Growth Manager, Franchise Sales
”The systems we build are fully operational and ready for you from the day your office opens.“
Iris Berenstein
Head of Technology
”I provide legal guidance to the network, ensuring that the rules, agreements, and procedures you work under are clear, practical, and properly defined.“
Lee Maor
Legal Counsel
”I make sure every financial detail between you and the network is accurate, transparent, and accounted for—down to the last shekel.“
Maayan Rabia
Head of Accounting & Reporting
”I build the visibility that generates qualified leads for you.“
Lior Lazar
Head of Social Media
Ready to Putthe Next Pin on the Map??
Your city is still available. Let’s put you on the map-with your own Muhni office, an established brand working for you, and an entire network behind you.
43 Locations35 Cities
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